Essay on Artist Pain Exposed in Kafkas A Hunger Artist

Artist Pain Exposed in Kafkas A Hunger Artist In A Hunger Artist, Kafka comments on the life of the modern artist through the life of a hunger artist. Kafka comments that the modern artist is always dissatisfied with his or her art. The modern artist also is trapped in a harsh and capricious world, in which the artist struggles to maintain his or her audience by pushing the extreme, but are cheated because they do not receive his or her recognition. Finally, in A Hunger Artist Kafka refers to the modern artists struggle between the need for fame and the need for isolation. As a modern artist, Kafka has experienced the qualities that characterize the modern artist and his experiences have greatly influenced his work,†¦show more content†¦In A Hunger Artist the artist joins the circus and wants to astound the world by setting a fasting record. However, the more the artist fasted the more the crowds ignored him. Critic R.O.C. Winkler suggests that the crowds ignored the artist because of a corruption in the relationships b etween humans.iii[iii] The corruption is seen when a passer-by stopped and looked at the old figure on the sign and spoke of swindling. The comment made by the passer-by cheated the hunger artist of his recognition, and showed the worlds inborn malice and indifference. The hunger artists eroded cage, comprised of dirty and illegible placards, the pointless sign tracking the days of the fast and dirty straw, further signified the corruption in the relationship between the hunger artist and the world. During Kafkas lifetime he saw a shift in his audiences attention and felt alienated by modern society.iv As the hunger artist sought the crowds attention he was also trapped in another struggle between his need for fame and his need for isolation. The struggle is seen when the artists cage was set up near the animals in the circus. As people walked to the menagerie they saw the artist and some stayed and stared and others rushed off to see the animals. Ironically, the artist disliked the people

A Review of Good Essay Topics for Grade 8

A Review of Good Essay Topics for Grade 8 What Does Good Essay Topics for Grade 8 Mean? Year round school isn't a good idea. Otherwise, you're likely to receive a minimal grade. Some feel parents ought to be allowed to provide permission for their minor children to have tattoos, since they are making the decision for their own children. A minumum of one parent should work at home. The shortage of superior support sources are going to result in a decrease grade. Every family needs to have a all-natural disaster survival program. In certain instances, it's quite tricky to be descriptive and creative at the very same moment. Snow days are excellent for family quality time. There's, naturally, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but usually, we figure out how to satisfy all the clients seeking urgent assistance. You can be totally sure your paper is going to be delivered in time and be of the maximum quality. All the student must do is provide the specifics. Don't be afraid to use our services if obtaining a high score is of extreme importance for you! Ruthless Good Essay Topics for Grade 8 Strategies Exploited Moving forward consider the obvious similarities and differences. Making an outline is vital if you wish to create a great work. If nobody knows the way to write or read cursive handwriting, the shape of communication is going to be lost, some believe. The major goal is to describe various organizational patterns. Have a peek at the example below. As an example, in college, you might be requested to compose a paper from the opposing standpoint. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. Young writers may try simple on-line citation generators which are ordinarily at no cost. The Good, the Bad and Good Essay Topics for Grade 8 Don't panic if you are not able to receive your descriptive essay right. Like every assignment, a descriptive essay has a particular function. Writing a great essay might be a bit of cake if you're feeling inspired. If you would like to create a descriptive essay about your own personal experience, it could possibly be unusual and specific. Other folks think it's a lot more difficult than any other written assignment. Work on the thesis statement as soon as you choose the topic. Other folks argue it doesn't exist in any respect. SATs ought to be eliminated. Some students utilize the very first idea which arrives in their head and work on it, but the outcome isn't profitable. You need to set up facts, possess the confidence and demonstrate the obvious evidence of your private viewpoint to certain phenomenon. Education scholars are continuously evolving the way that they think about how we learn and what's taught. Another reason is to observe how well students argue on unique views and demonstrate understanding of the studied subject. Well, the reply isn't too obvious here. MP3 music ought to be free. You are able to produce a more original bit of writing. The vital reason many writers fail is they don't go further. Anyway, direct and indirect quotes are necessary to support your understanding of academic writing style. The secondary aim is to leave an immense impression on the reader. Consider the subsequent speech ideas, a few of which are easy, and others might be a bit difficult yet relevant. When you have sorted out things, hit books looking for relevant details. The reader needs to be impressed by the manner in which you defend your ideas. If you are fortunate enough to land the correct site, you will without a doubt find several topics that are worth note. You're a true topic enthusiast!

The Co-Operative Bank IMC Free Essays

string(171) " key message the bank wants to convey to its target audience is that it is a values-driven bank that plays fair in a banking landscape that is thought of as the opposite\." Executive Summary The Co-operative Bank Is New Sealant’s only bank that Is owned by its customers. Formerly simply a Building Society, the bank Is now looking to grow its customer base as a fully registered bank through a variety of avenues Including appealing to the tertiary student market. This report focuses on the Integrated marketing communications needed for accurately targeting the tertiary market. We will write a custom essay sample on The Co-Operative Bank IMC or any similar topic only for you Order Now Firstly, It outlines a situation analysis including a PEST analysis, a competitor analysis, and the target market and the positioning of the Co-operative Bank with regards to its competitors. The communication strategy looks closely into the banks current communications offerings. This analysis focuses on how the companies message combines with its with the imagery used in its advertising. The media strategy outlines how the company has used awareness, universal and emotion strategies in its communications to target the tertiary market. Objectives are then outlined to provide scope for the banks future MIMIC activities. Finally, the report provides recommendations (Including personal selling, promotion and public relations) and improvements to help the bank reach Its objectives In the next 12 months. As technology is always changing it is important that banks are continuing to update and make changes to their digital platforms to continue to be competitive in the market. 1. 2. 4 Environment -Environmental factors do not have a massive impact over the Co-operative bank forever climate change have some effect on the success of New Zealand businesses abilities to save and service loans. Particularly as New Zealand is an agricultural based society and climate change disrupts farming processes. 2 Competitor Analysis In the tertiary banking sector there are 5 main players that the Bank must compete with. Each has their own drawer however the reality is the base package each bank offers is very similar and in terms of costs, the banks offer students free or relatively free banking – See Appendix 1. On top of this each bank differentiates itself by offering extra services that are enticing to the student lifestyle. 2. 1 ASP ASP, as well as a relatively free base package, offers students free fries at McDonald’s every time they use their card. This â€Å"gimmick† is attractive to students as it means offer students a large overdraft and a txt when funds are running low. 2. ANZA Ann.’s tertiary package is perhaps the least â€Å"gimmicky’ of the big banks. They offer accessible branches and Tam’s on campus as they are aware a student is often time poor. 2. 3 BENZ Ban’s Younger is known to be extremely innovative and in tune with a tertiary audience’s preference for good, simple web design. Their point of difference is an industry l eading web application that makes handling finances, something that student have great difficulty doing, every simple. 2. 4 Westward Wastepaper’s Student Pace, historically, has used gimmicks such as a free $25 upon sign up and a free pizza to engage the tertiary audience to bank with them. In the long term they also offer a â€Å"save and win† scheme that entices students to bank with them to win money on the money they choose to save. 2. 5 Kickback Kickback has perhaps the most comprehensive banking package. Their extra services include software to help manage your money, no commission currency conversion, free use of ANZA Tams on campus and free txt banking. This shows they are very much in tune with the requirements of being a student in New Zealand which supports Kickbacks main draw card of the bank being a New Zealand owned bank. 2. Co-operative Bank The Co-operative Banks student package is by contrast the least comprehensive. They offer a top interest rate of 5% however their main drawer, even for students, is still the fact that they are not Just New Zealand owned like Kickback but owned by the New Slanderer that bank with them. Growth and Maturity of the Industry New Zealand banks have enjoyed strong growth in lending since the 2008 global downturn. Pro fits however, are down due to â€Å"increasing regulatory pressures and strong competition in the lending market† (KEMP, 2013). Operational Revenue and Profitability At the end of 2013 financial year, the bank recorded profits before rebate at $mm (The Co-operative Bank, 2013). $1 m of this was distributed to customers. As at 31st December 2013 operating revenue reached $4. Mm (The Co-operative Bank, 2013). 5 Strategic Goals The Co-operative Bank has an overall strategic focus on â€Å"achieving long-term refillable growth, based on co-operative principles (The Co-operative Bank, 2013). 6 Target Marketing The Co-operative Bank targets those in the tertiary segment who are motivated by â€Å"good values†. These students, generally 18-25, will be those who are wary of the other big banks and the values they stand for. They will consist of students who are above the other banks â€Å"gimmicks† and would rather see their money buying some â€Å"goodness† rather than get free fries, for example, from a controversial multinational. They will have a solid â€Å"student† lifestyle with a low income, low outgoings and will nearly not have any dependents. 7 Market Positioning competitors try to outdo each other with clever marketing and competitive rates they are, compared to other industries, barely distinguishable from each other. As shown in Figure 1, the Co-operative Bank occupies a position that is relatively separated from its competitors in terms of perceived cost and on a values based analysis. Figure 1 – Positioning of New Zealand Banks This position clearly demonstrates to their target audience that they are set apart from their competitors as an alternative to banking in system where banks are driven y profits for their (often overseas) investors rather than by the values of and profits for their New Zealand owners/customers. Section 2 8 Communication Strategy Since the banks rebind in 2012 the bank has focused its communications on improving low awareness. It is spearheaded by the message â€Å"driven by your prosperity, not our profit†; this focus will help the bank achieve its goal to double its customers within 5 years (Stopper’s, 2014). The key message the bank wants to convey to its target audience is that it is a values-driven bank that plays fair in a banking landscape that is thought of as the opposite. You read "The Co-Operative Bank IMC" in category "Papers" They use a brand image strategy to convey that although they are able to take calculated risks for the benefit of their customer-owners, they want their audience to know they want their activities to be transparent and â€Å"above the line†. The main symbol used by the bank is the infinity sign that consists of the 2 g’s in Co-operative Bank, known as the â€Å"prosperity loop†- See figure 2. The loop is conveniently extracted from the banks name and symbolizes its goal of creating prosperity, not profit, between the bank and its customer-owners with the benefits flowing between the two entities. This symbol associates potential customers with the brand and its objectives of â€Å"being about mutual benefit and true sustainability. (The Co-operative Bank, 2014, p. 2) Figure 2- The Prosperity Loop The loop is replicated though all forms of media advertising further insisting to its customers an ongoing sense of mutuality and support. In print media, the loop headline type treatment overlays both the heads of customers or their children and links them to the banks message, connecting a potential customer’s emotion to the advertisement. The loop could so be seen to symbolism a thought bubble, further personifying the banks message. See figure 3 Figure 3- Print Advertisement This advertisement takes queues from thought leadership marketing as it shows a young, seemingly wealthy man thinking positively about the banks differentiation strategy. As this man represents a lifestyle students aspire to participate in and the target market can now link him to the Co-operative bank. In theory, students will be more likely to think positively about, and possibly Join the bank. This links back to the banks goal of doubling its customer base in five years and helps the bank on their way to achieve it. Another brand association used is the companies color palette. The palette is distinctively fresh and focuses on a bright green color – see figure 4. This associates the brand with being fresh and distinctive as well as with growth. Natural context. This is important to the brands image as it reflects on New Slanderer emotions as a â€Å"clean, green† nation and may help the target market to associate with the bank as an extension of their patriotism. Also the mix of the color green as a symbol of natural growth and money is a reflection of the banks views on sustainable banking. Further, it associates this idea to the Co-operative Banks brand ND reinforces to tertiary students that their principles will bring â€Å"growth† to their â€Å"money’ in a sustainable way. This is particularly relevant to the target market who currently have low incomes but potential to growth their worth in the next few years. For them it means the bank is on their side and wants to work with them to grow their money in a sustainable way. Figure 4- Color Palette 9 Media Strategy and Appropriation The company, carrying out its awareness strategy for growth, used a broad mix of media mediums including a focus on print but also consisting of a television spot, audio advertising, and limited social media (Backbone, Linked in and Youth) to target a wide range of possible customers (Stopper’s, 2014). The campaign is centered on presenting the banks differentiation from other banks as a New Zealand owned bank and the fact it is 100% owned by its customers. Although there was no media directly targeting tertiary students, the Co-operative Banks mix of mediums will have some effect on this target market. Using a universal strategy, as in this case, the bank reaches a large amount of potential customers. It also provides the bank with economies of scale. As a small bank, although not ideal, this strategy is relatively appropriate as, there is limited budget for large scale advertising. The bank has opted to pull resources together rather than loose budget to smaller and perhaps less successful strategies. This is at the cost of targeting specific demographics, such as the tertiary target market, with media strategies tailored to their particular motivations but allows the bank to target all New Slanderer who feel strongly about banking with a New Zealand bank that shares profits with its customers. The content of the advertising draws on emotional strategy and uses a lot of patriotic imagery ouch as beach scenes, trout fishing, and office and cafe culture. These are scenes of New Zealand culture that rouse patriotism in most New Slanderer and this helps the bank not only reach people who will be interested in how the bank functions due to their patriotism but inform others of the benefits of Joining the bank. This is appropriate for the bank as it is harnessing current events (such as the class action against fees and the 2008 global downturn that have caused a cultural shift in New Zealand society in that people are more skeptical of banks) and building on the emotions they feel . It is therefore prudent for the bank to target the majority of society as the majority of society will be motivated by this emotion to Join the bank. 10 Objectives 1. Increase top-of-mind awareness level of the Co-operative bank within the tertiary market by 50% within the next 12 months 2. Increase knowledge within the tertiary market about the benefit of â€Å"owning† the bank they are banking with by 50% within the Bank within the next 12 months. 1 Improvements The weakness of the Banks current MIMIC plan lies in the fact that it has not tailored the plan to target specific groups such as the tertiary market. This suggests that the relationship between The Co-operative Bank and its tertiary customers is not as connected as it could be. To improve this, the bank does not necessarily have to change its message because as outlined prior, the patriotic and anti-status quo message used by its current offering will appeal to this market and also make the most of the banks industr y-relative limited budget. The bank instead should work on making these messages more accessible to the tertiary market in order to improve the communication lines of the banks already strong message. Relationship Reach Include tertiary market specific imagery in print advertising There is a lack of tertiary specific imagery used by creative in the print media. There are a variety of children and young professionals and although some students may see these people as aspirations, they may also feel excluded and therefore disconnected from the banks message as the images are unrepeatable to them at their current age. Create an active twitter account that backs up the banks brand image but also feels like it is maintained by a tertiary student. It will post breaking banking news and intelligently debate key players in the banking industry. Create a presence on campus by locating brochures at campus student finance offices Make brochures available that provides step by step financial planning for students that is branded with Co-operative bank. The brochures will also provide information about the Co- operatives services. The content will be so effective that campus financial planners will recommend them to students. This will increase student’s knowledge about the bank. Change billboards near tertiary institutions to have very tertiary student age appropriate creative. Add a scene to the television spot that is directly relatable to by majority of tertiary students. The advert currently has scenes that will appeal to only a select part of the target market I. E office employees and trout fishers. Adding a tertiary related scene with strong tertiary markers will strengthen the banks relationship with students as they will feel included in their advertising. Promote banks message at campus fairs. Sponsor tertiary events 12 Promotional Mix Recommendations 12. 1 Public Relations and its community based values. Tertiary students will be selected to spend a day in the life of community organizations with a particular emphasis on organizations that purport the interests of tertiary aged students such as canteen and be followed by a documentary team.. The outcome will be a documentary series posted on Community Loop’s Youth. These videos will expect to be picked up by local media and be interesting enough for students to want to share on Youth. 12. 2 Personal Selling At campus events, the bank would loan its employees to event to handle the financial aspect of the event and at the same time inform students of the banks offerings- supporting and promoting the banks message that it works within the community in a positive way. For example, at the â€Å"Nun Games†, Co-operative Bank employees in â€Å"community loop† uniform will handle ticket processing at the gate and have the â€Å"community loop† marquee providing shelter for students. Employees will hold conversations with students about the banks offerings and message. Such a presence evokes brand awareness within in the student community and at the same time, shows off the banks tertiary product. 12. 3 Sales Promotion The bank stands out among other banks as it does not offer students â€Å"gimmicky’ promotions with its package – See appendix 1 . There is an opportunity here for the Ann. To offer a promotion to students that does not seem as lightweight and also gain attention of the students who are likely to switch to the bank because of its message. The promotion will support the banks community centered message and feature a system wherein if you sign up you get a free stationary pack (bio-degradable and from sustainable sources) and a child from a low decide school in the local area also gets a pack. The stationary will feature the banks â€Å"Community Loop† logo. 13 Budget 13. 1 Objective-and-Task Method The bank would use an objective and task method to specify the role advertising will lay for the Co-operative brand and, the budget has been set accordingly. This method has been chosen as it allows the bank to focus on the objectives based on the needs of the bank and therefore reinforce the banks strategy rather than the needs of other factors such as what competitors are doing or how much they can afford. How to cite The Co-Operative Bank IMC, Papers